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Framework for Conducting a Focus Group - Business 2 Community

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. In these interactive group settings, the focus group provides their opinions and thoughts on the topic of discussion. It is a form of qualitative research where participants are recruited on the basis of similar demographics, psychographics, buying attitudes, or behaviors and...

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